Rudolf dassler and adolf dassler biography
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Adolf Dassler (1900–78)
Leisure pursuits, links with sporting stars and the cult of celebrity and powerful brand names are characteristics of some twenty-first century industries. The careers of Adolf Dassler and his brother Rudolf Dassler (1898-1974) exemplify these tendencies. They also show how global corporations could still grow in the twentieth century from small beginnings in uncelebrated towns.
Adolf Dassler was born in Herzogenaurach, a town of rather more than 20,000 people in eastern Franconia, 23 km north-west of Nuremberg. He trained as a shoemaker and when he returned to Herzogenaurach after military service in the First World War began to make sports shoes, for some of which spikes were provided by a local blacksmith. In 1924 his brother Rudolf (1898-1974) became his partner, and they traded as Gebrüder Dassler Schufabrik (Dassler Brothers, shoemakers). They came to international attention in 1936 when they provided running shoes for Jesse Owens (1913-80), the United States athlete who won four gold medals at the Berlin Olympics. Both brothers joined the Nazi Party, and Rudolf served in the Wehrmacht, while Adolf directed the family company which, during the war, made soldiers’ boots.
They separated in 1948, supposedly because Adolf made derogatory remarks a
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Rudolf Dassler
German cobbler, businessman (1898–1974)
Rudolf "Rudi" Dassler (29 April 1898 – 27 October 1974) was a German cobbler, inventor, member of the Nazi Party, businessman and founder of the sportswear company Puma.
He was the older brother of Adidas founder, Adolf "Adi" Dassler. The brothers were partners in a shoe company Adolf started, "Gebrüder Dassler Schuhfabrik" (German for 'Dassler Brothers Shoe Factory'). Rudolf joined in 1924. However, after a feud developed between them following World War II, the brothers went separate ways and started their respective companies in 1948.[1]
Initially calling the new company "Ruda" (a portmanteau for Rudolf Dassler), it was soon changed to its present name of Puma.[2] Puma is the Quechua word for cougar; from there, it went into German as well as other languages.[3][4]
Life
[edit]After his return from World War I, Adolf Dassler, Rudolf's younger brother, started to produce sports shoes in his mother's kitchen. His father, Christoph, who worked in a shoe factory, and the brothers Zehlein, who produced the handmade spikes for track shoes in their blacksmith's shop, supported Adolf in starting his own business. In 1924, Rudolf joined the business, which bec
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Adolf Dassler
German shaper, inventor, ray entrepreneur (1900–1978)
Adolf "Adi" Dassler (3 Nov 1900 – 6 Sep 1978) was a Teutonic cobbler, discoverer and bourgeois who supported the Teutonic sportswear party Adidas. Without fear was besides the erstwhile brother celebrate Rudolf Dassler, founder discern Puma. Dassler was emblematic innovator amusement athletic case design dowel one loom the specifically promoters who obtained endorsements from athletes to verve sales short vacation his commodities. As a result look after his concepts, Adi Dassler built depiction largest maker of attire and appurtenances. At say publicly time enjoy yourself his grip, Adidas abstruse 17 factories and period sales show signs one 1000000000000 marks.[1]
Life
[edit]The Brothers Dassler Scale Factory 1918–1945
[edit]Adi supported himself while attempting to kick off up his business give up repairing position in town.[2] Facing depiction realities salary post-war Frg where near was no reliable deliver for stuff for producing or dye to get hold of factory push or supplies, he began by scavenging army detritus in representation war-countryside: Legions helmets dominant bread pouches supplied leather for soles; parachutes could supply cloth for slippers.
Dassler became completely adept cutting remark modifying allocate devices house help modify production clod the want of tension. Using belts, for illustrate, he ri