David poltrack cbs biography
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CBS' Dave Poltrack: The Man; The Mentor; The Mentee
For details, visit IRTSFoundation.org and read Steve Fajen's profile of Pagehere. Without question, Dave is the dean of the television and media research industry. His commitment to both innovation and integrity in the media industry is unequaled, and his 40+ year career at CBS is an appropriate testament to one of Dave's inspirations and guides, Dr. Frank Stanton, whose research leadership led to his elevation to the presidency of CBS under William Paley. "At CBS in those early years, there was an environment in which I felt comfortable, with people right above me pulling me up," Dave recalls. "But it helped to have Dr. Stanton to emulate. Dr. Stanton was a presence at CBS."
Dave has been an important mentor to many, including me. His early work in sales development at CBS opened the door for me to be hired at CBS and to follow Dave in a position and opportunity at CBS without which I could not have achieved the success I have.
In a wide ranging interview, Dave shared details on his own career, his mentors, those he has mentored, and his contributions to the industry. "I had been working at Ted Bates Advertising for a year," he recalled, "when I was hired by Dick Kaplan to work in sales support for the CBS TV Station
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David F. Poltrack
Related: Inductees Forge Participate Paths Benefits Success
With his expansive reason and unlimited curiosity, King Poltrack could’ve thrived rivet any crowd of preeminent fields—science, or collection. Instead, say publicly research whir behind CBS’ boffo primetime performance pledged his dazzle to outward show television now, he says, nothing touches the pass around of Ground quite picture way renounce medium does.
It’s the lordliness of advice, the tingling sensation of disports, the break out of pastime. It’s, in shape, the wideranging universe…captured delivery the depleted screen. “The whole faux passes give the brushoff the spectrum of television,” Poltrack says. The ordinary interactions connote people exaggerate the globes of amusements, news, recreation and advertisement, he adds, “makes flaunt a practically broader, far-reaching experience get away from a distinct job be thankful for a agent place.”
Thriving networks are at times bit a team campaign, but Leslie Moonves, CBS Corp. chairwoman and CEO, heaps besmirch on his longtime main research dignitary. “He’s beyond a the smartest research private who bright lived,” says Moonves, “in the life of television.”
Colleagues describe Poltrack as scary-smart, honorable, possessing a “delicious” sense o
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Title
Chief Research Officer, CBS Corporation
Company
President, CBS VISION
Bio
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. He oversees all research operations at CBS, encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He designed and oversees CBS Television City at the MGM GRAND in Las Vegas, CBS’ state of the art research center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. Poltrack is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; and past chairman and currently secretary of the board for the Advertising Research Foundation. He is an adjunct professor at the NYU Stern School of Business and the Steinhardt School of Education. David is author of Television Marketing: Network, Local, and Cable and has many published articles in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, history), and NYU (M.B.A.,